What is Augmented Reality?

Augmented Reality is an interactive experience where computer-generated perceptual information – including visual, auditory and more – can be placed in a real world environment. Augmented Reality is best defined by three concepts: it is a combination of real world and virtual world, it involves real-time interaction, and it uses both 3D virtual objects and real world objects. It can either add to the natural environment or it can mask the natural environment.

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